Which Report and Metric Should You Analyze to See how Often Your Client’s Ads Are Showing Above Search Results in Comparison with Other Advertisers?

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

  • Top of page rate metric from the Auction insights report
  • Ad group data that you customize with the Report Editor
  • Average position metric from the Auction Insights report
  • Ad average position metric from the paid & organic report

Right Answer:

  • Top of page rate metric from the Auction insights report

Explanation:

https://searchengineland.com/track-adwords-competitors-time-using-auction-insights-217780

Even though you control your bids for your ad campaigns, it is your competitors who determine how much you need to pay for your ads and where your ad will be positioned on all online platforms.

  • There are some third-party tools which can give you some information about your Competitors, their data on an average, impression share, outranking share and other details.
  • But one can get all that information with as much as accuracy as the actual Google Ads data from the Auction Insights report.

But you won’t be able to see the changes, such as Average position or CPC, over time. But you can’t find the Auction Insights Report in the Adwords Script or even in the API. If you want to have that, you need to download it manually from your Google Ads Account.

Do you got queries regarding this question Which report and metric should you analyze to see how often your client’s ads are showing…then do let us know by leaving a comment below.

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