Why Would the Data for A Search Network Campaign Show Conversions but No View-Through Conversions?

Why would the data for a Search Network campaign show conversions but no view-through conversions?

  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
  • A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
  • A view-through conversion is counted when someone sees an ad in Google Search and calls the business
  • A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site

Right Answer:

  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

Explanation:

https://support.google.com/authorizedbuyers/answer/166342?hl=en

View-through conversion is a type of conversion when someone indirectly engages with your Ad. It means whenever a particular consumer has seen your Ad and visits your landing page indirectly later through other means.

People sometimes see your Ad through either the Search Network or the Display Network. When that happens, a specific gets stored in the particular user’s PC. The cookie then tracks the user’s behavior for the next 30 days.

And by behavior, it means where exactly the consumer is clicking. In case the consumer goes ahead and visits the landing page, it means a legitimate conversion.

The return on investment and a few other factors are determined with this specific feature. You can also analyze the consumer’s pattern of visiting various websites, which is pretty much today’s way of showing tailored ads for all the major websites.

 The benefits of using view-through conversion tracking:

  • You can resolve the best places (or websites) to promote to increase overall conversions. The summarising data can be used to conjecture which sites work well for visual-oriented placement-targeted campaigns.
  • You can fine-tune your campaign review based on how users are responding to your display ads, even if they don’t click.

If you have any doubts over the question Why would the data for a Search Network campaign…, feel free to leave a comment below.

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