You Can Add a “+” Modifier in Front of The Words in A Broad Match Keyword To:

You can add a “+” modifier in front of the words in a broad match keyword to:

  • override a negative keyword with a positive one
  • indicate that this keyword should be dynamically inserted in your ad text
  • specify that certain words and their close variants be prioritized
  • specify that someone’s search must include certain words or their close variations

Right Answer:

  • specify that someone’s search must include certain words or their close variations

Explanation:

Modified Broad Match can be defined as the procedure where you can add a ‘+’ sign in front of the desired keyword. Advertisers take the help of this particular thing since it helps them a lot with respect to keywords.

When an advertiser adds the plus sign with respect to a specific keyword, then the algorithm helps the advertiser with words that are close variants to the entered keyword.

By doing this, the advertisers will have a great response compared to only restricting themselves to one keyword. Usually, this is done where viewers might use more than one particular keyword.

  • Or the usage of synonyms leads this process as well. By doing so, you will be able to cover the whole spectrum very easily.
  • This broadens the audience base for you as an advertiser.
  • Apart from that, you will get a lot of clicks which will lead them to the landing page. Your ad won’t go wasted.

It is your duty to keep the landing page as perfect as possible to get hold of a conversion.

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