You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
Bid Adjustments allows you to show your ads to people either less or more frequently based on how, when and what people search. For example, a click from a smartphone means a lot to you based on its location and the time on a certain day. There are so many types of bid adjustments and many options available for those different type of campaigns.
You can set Bid Adjustment to any type of ad campaign unless your ad campaign using any automated bid strategy other than maximizing clicks where it is not possible to set ad scheduling bid adjustments. The different types of Bid Adjustments are listed below.
- Device – You can show your ads more or less frequently for searches that occur from specific devices.
- Location – You can show your ads more or less frequently in certain locations or countries.
- Ad Scheduling – You can increase or decrease your bids for campaigns that show only on certain days.
- Targeting Methods – set bid adjustments for topics, placements, and other targeting methods in campaign types that show ads in display network.
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