You Have a Friend Starting Her First Google Ads Campaign. What Would You Suggest About how To Choose Keywords?

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

  • Set a theme for each ad group and choose related keywords
  • Keep each keyword to a single word, rather than a phrase
  • Set a theme for each campaign and choose related keywords
  • Include more than 50 keywords in 1 ad group

Right Answer:

  • Set a theme for each ad group and choose related keywords

Explanation:

https://www.disruptiveadvertising.com/adwords/ad-groups/

When it comes to Google Ads, there are a few things that you, as an advertiser, need to take care of. Reliability and relevancy are two key things that you need when it comes to delivering advertisements for people on Google Networks. Any little mismatches with the scheme of things and you will lose a potential customer for life.

There are a few things that you need to handle while running a Google Ads Campaign namely:

  • Ad Group
  • Keywords
  • Ad Budgets etc.

Now, the ad budgets can be controlled from your own point of view. When it comes to keywords, it is understandable that you have to include the most relevant keywords. Apart from that, having just a bunch of keywords will lead your campaign nowhere. In order to facilitate a positive audience response, you need to split out those keywords in separate ad groups. Having a theme for each ad group will make your promotions vibrant and a tad bit different.

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