You Manage the Campaigns for A Client that Runs a Wine Tour Business in Florence. the Ads Have Stopped Showing on Google. if The Budget Is Limited, What Might Help Make Sure the Ads Show?

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

  • Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  • Raise the target cost-per-acquisition (CPA) bid
  • Use target outranking share bidding

Right Answer:

  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages

Explanation:

https://support.google.com/google-ads/answer/2404196?hl=en

Ad quality, as the name itself suggests, is how relevant and pinpoint accurate your ad is as far as the consumer is concerned. People who browse and use the Google search engine are absolutely sure of what they need and how.

Hence, they try to weed out the unnecessary details as much as they can. Just like how everyone does, nobody likes to linger around for things they do not like or want.

All they desire is a clear-cut approach to what they want specifically. If you try to set your ad campaign in such a way that the instructions are unclear or the description is way too off the balance, the viewers will not like to stick around and will move into the next advertiser.

In order to not let that happen, you need to follow a certain few tips. These will ensure your ads for your ad campaign are as relevant as possible and not misleading in any visible sense:

  • Create distinct Ad groups
  • Choose keywords carefully
  • Include keywords in your Ad text
  • Create simple, attractive Ads
  • Use a strong call-to-action
  • Test out Multiple Ads
  • Regularly review your campaign performance

In case if you have any queries regarding the question You manage the campaigns for a client that runs a wine tour business in Florence…, do leave a comment below.

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