You Might Analyze Exact Match Impression Share Data to Get an Idea Of:

You might analyze exact match impression share data to get an idea of:

  • the number of times your ads were shown on the Search Network
  • the number of eligible impressions your broad match keywords received
  • the percentage of eligible impressions you received for searches that exactly matched your keywords
  • the percentage of eligible impressions you received for searches that exactly matched content on your landing page

Right Answer:

  • the percentage of eligible impressions you received for searches that exactly matched your keywords

Explanation:

https://support.google.com/google-ads/answer/2497703

Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.

Impression share = impressions / total eligible impressions

Eligible impressions are the possible impressions that you could have got in that particular ad campaign. It is an estimation which works either way. It is a thing that depends on a few factors such as:

  • targeting settings
  • approval statuses
  • quality

This is one of the best ways to know whether your ad will reach more number of people or not. It can be done by increasing the bid or budget. The ratio needs to be as nearer as possible to the value of 1.

You can get it altered by varying your bids accordingly. It will make sure it reaches the right number of people compared to how it used to have a particular audience earlier.

In case if you have any doubts regarding the question You might analyze exact match impression share data to get an idea of…, feel free to drop a comment below.

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