You’re Reviewing the Paid & Organic Search Report for A Client Who Runs a Maui Snorkeling Tour Business, and You See that Her Business Appears only In Organic Search for Queries Such as “boat Snorkeling Tour” and “beachside Snorkeling Tour.” You Can Use This Information To:

You’re reviewing the paid & organic search report for a client who runs a Maui snorkelling tour business, and you see that her business appears only in organic search for queries such as “boat snorkelling tour” and “beachside snorkelling tour.” You can use this information to:

  • lower the budget for all of her campaigns that contain these queries as keywords
  • create 2 separate ad groups focused on boat and beachside snorkelling and include these queries as keywords
  • increase the budget for all of her campaigns that contain these queries as keywords
  • increase the bids for the keywords that include the terms “boat,” “snorkelling,” and “beachside”

Right Answer:

  • create 2 separate ad groups focused on boat and beachside snorkelling and include these queries as keywords

Explanation:

Sometimes, having ad groups can prove fatal to the advertiser in general. Ad groups are the ones where you club together similar sounding or similarly looking keywords for an effective result.

  • However, under-doing or overdoing the ad group thing will lead to sour consequences.
  • The ad campaign at that point of time looks clumsy like anything.
  • Thus, as an advertiser, you need to make sure that you are carrying forward the perfect number of ad groups for your campaign.

As the question suggests, there are two separate things in focus – boats and beachside snorkelling. These two come in handy in reality at once, but in the world of Ad campaigns, both are different. Both have their own respective share of the market.

Hence, while grouping the ads, you need to be careful to have separate campaigns for both the things, that is, boats and beachside snorkelling. If you don’t do this, you will be having massive trouble of getting an adequate audience for your ads, thereby killing your chances of raising any profits through conversions.

If you have some queries related to the question You’re Reviewing the Paid & Organic Search Report…, do write to us below.

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