You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
- Create 1 campaign and apply target search page location bidding to drive visibility and reservations
- Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
- Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
- Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA.
- Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
Target CPA is a Google Ad’s Smart Bidding strategy which helps you to get more conversion as per the Target cost-per-acquisition (CPA) you set. It automatically optimizes bids and offers auction-time bidding capabilities that tailor bids for each and every auction by using the advanced machine learning. This bidding strategy can be available either as a Standard strategy in a single campaign or as a Portfolio strategy in multiple campaigns.
- Target CPA bidding automatically evaluates the historical information from your campaigns and analyzes the context signals which are present at auction time and finds an Optimal CPC bid for your ad each time your campaign will eligible to appear.
- Some conversions in Target CPA Bidding strategy may cost more and some may cost less, but Google Ads will always try to keep your cost per conversion equal to the Target CPA you set.
Target CPA is usually the average amount you would like to pay for each conversion. There are a lot of chances for the Target CPA you set can influence the number of conversions you get for your ad.
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