You’re Working on The Bidding Strategy for A Search Network Campaign. if The Cost-Per-Conversion for Mobile Is Lower than For Desktop, how Might You Optimize the Bidding Strategy to Increase the Number of Conversions?

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

  • Decrease the number of mobile-optimized text ads
  • Increase the mobile bid adjustment for the campaign
  • Decrease the mobile bid adjustment for the campaign
  • Increase the number of mobile-optimized text ads

Right Answer:

  • Increase the mobile bid adjustment for the campaign

Explanation:

https://support.google.com/google-ads/answer/6268632?hl=en

Target CPA bidding uses your conversion tracking data to circumvent unremunerative clicks and get added conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s acceptable to surface.

  • It incubates higher CPC bids for extra valuable clicks and lower CPC bids for scarce valuable clicks.
  • A comparable peculiarity is Enhanced CPC (ECPC) which can also assist you to get more sales or other conversions.

The main variation is that ECPC makes modifications to maximise CPC bids that you manually set, while Target CPA automatically creates bids to try and meet your target CPA.

Do you got doubts regarding this question You’re working on the bidding strategy for a Search Network campaign…then do let us know by leaving a comment below.

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