Fill In The Blank: _______________ Helps You Group An Audience Together Based On Specific Criteria From A Large List Of People.
- Ideal matching
- Buyer personas
As far as the digital space is concerned, the types of people that consume content are significantly more. It is understandable that a lot of people will not have the same taste compared to a smaller group of people. Division of these types of people into smaller groups helps the content marketers to target them efficiently. This process is known as Segmentation. The biggest benefit of such as audience group is that a lot of people will not be there at your disposal, however, the targeted audience will give a higher percentage of returns.