What Does An UTM Parameter Help You Identify?

What Does An UTM Parameter Help You Identify?

  • Lifecycle stage
  • Lead attribution
  • Company name
  • Content medium

Right Answer:

  • Lead attribution

Explanation:

UTM Parameters can be defined as the tags that any advertiser or business executive attaches to their website URL. These tags are extremely necessary when it comes to finding the right audience and who are browsing through your stuff predominantly. These tags send the information back to Google Analytics where the website handlers can easily identify who are surfing through your website at the end of the day. As the question expresses, lead attribution is something that can be easily looked after once UTM Parameters are used efficiently.

Leave a Reply

Your email address will not be published. Required fields are marked *

*