Your Boss Has Tasked You With Writing A Company Story That Will Help Make Them Stand Out From Their Competitors. Keeping This In Mind, What’s The Most Effective Question You Should Start With?

Your Boss Has Tasked You With Writing A Company Story That Will Help Make Them Stand Out From Their Competitors. Keeping This In Mind, What’s The Most Effective Question You Should Start With?

  • What are you offering?
  • How will this help your audience?
  • Why are you doing what you are doing?
  • None of the above

Right Answer:

  • Why are you doing what you are doing?

Explanation:

As the Golden Circle suggests, content depends on three sole factors – Why, How and What. As you can see, the question expresses that the company story that you are supposed to write should focus on why you went ahead with this particular thing and what is the long term as well as short term goal behind it. It is seen that having a definitive mission behind a particular task can help you fine tune and get hold of a rather beautiful end product compared to mindlessly wandering with a faded out idea that is not helpful most of the time.

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