A ______ Specifies a Location in An App that Corresponds to The Content You’d Like to Show.

A ______ specifies a location in an app that corresponds to the content you’d like to show.

  • deep link
  • location extension
  • location link
  • remarketing link

Right Answer:

  • deep link

Explanation:

https://support.google.com/adwords/answer/6046977?hl=en

Deep Link specifies a location in an app that corresponds to the content you’d like to show, unlike App URI which is a format of the deep link that helps to integrate your app with Google Search. The format of the Deep link will be as,

  • {scheme} : // {host_path}

Deep link is also a type of a destination URL in an ad which takes the audience to a specific page in an app. From the above format, you can get that a Deep Link is usually made up of two parts namely a scheme and a host and path.

The Scheme is part of the link that identifies which app to open and Host and Path specify the unique location in the app where your content exists.

For ads on the web, you can just use a simple destination URL, such as www.example.com to direct the audience to your website’s landing page. But if you want to send people straight to on a product page on that website, you have to use a different URL such as www.example.com/product_123. For mobile apps, these URLs are used and are called as Deep Links.

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