A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?
- Cell signals
- Customer profiles
Contextual advertising can be considered as one of the best breakthroughs in the digital marketing space. Having said that, advertisers would want to have an audience who actually care about the products or services they are promoting.
However, in doing so, they filter out the number of people the advertisement goes through to on a rather significant basis. These two parameters are inversely proportional to each other:
- Larger audience
- Percentage of people interested
However, when it comes to contextual advertising, a set pattern of parameters are chosen which are very general in nature. In that case, advertisers levy those rules for the viewers that are on the go.
However, as mentioned above, the number of audiences will not decrease significantly. But instead, the audience connected to those parameters will be instantly delivered with an advertisement, just like the question expressed.
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