An Advertiser Would Not Use Google Ads’ Mobile Offering To:

An advertiser would not use Google Ads’ mobile offering to:

  • engage with users who have already downloaded their app
  • build a mobile–optimized website
  • track conversions once a user downloads their app
  • advertise their app

Right Answer:

  • build a mobile–optimized website


Advertisers have to choose between several devices that people are accessing in order to gain information. When it comes to mobile phones, in comparison to desktops and tablets, the information shared is there on the go. However, a one-time developed website for desktops will not work effectively for mobile phones as well.

Mobile phones need to have a separate website when it comes to browsing and accessibility. There are multiple benefits of having a mobile-friendly website. Those are as follows:

  • Increased Traffic to your Website
  • Better User Experience
  • Increased Conversion Rates
  • Reduced Bounce Rates
  • Increased Customer Loyalty

With certain ease in the process, it is more likely to retain an audience base for a longer period of time in comparison to a cramped website which isn’t compatible with mobile phones. A happy customer will more likely bring in more profits and more customers than anything possible.

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