An App Advertiser Would Want to Use a Third-Party Tracking Company To:

An app advertiser would want to use a third-party tracking company to:

  • have a single SDK to add to your app instead of one from each ad network
  • see which of an app’s new users came from recent advertising clicks or views
  • have more control when communicating with each ad network
  • receive reporting on basic usage analytics

Right Answer:

  • have a single SDK to add to your app instead of one from each ad network

Explanation:

https://support.google.com/partners/answer/6209182

Firebase is a Google’s App Software Development Kit (SDK) and an analytics tool. You can get access to powerful tools when you link your both Firebase and Google Ads account. With these tools, you can see how your Google Ads Campaigns are doing. The following are the benefits fo having a Firebase account.

  • You can import conversions from Firebase without needing to add new code to your app.
  • Also, you can use audiences created in Firebase account.

Firebase is a mobile platform where you can use it to develop apps quickly. Google Analytics for Firebase makes it easier for you and gives access for you to see how your apps are performing. If you don’t have any firebase account, you can learn about getting started in the Firebase help center and on the Google Developer’s site.

If you linked your accounts, you can be able to choose which firebase events you want to track as Conversions actions in Google Ads. You don’t need to add any new code to your app as Google Ads conversion will use your code which was already installed in your Firebase account.

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