An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.
If you want to reach the users of your app while they use other apps in Google Display Network, then they are a different type of remarketing lists which can help you to increase your business by maintaining the existing customers count as identical.
Link your Google Ads account to your Google Play account which will automatically create a list of all the users who have installed your app on their mobile devices. Remarketing lists will appear automatically once the link request is approved by the owner of the Google Play account.
- The remarketing lists will appear in your shared library.
- Your remarketing lists will be updated in real time as your users install or uninstall your app from their device.
- So that you can easily remarket to all of the users of your app in a most efficient way.
- The simplest type of remarketing list is based on whether or not people actively use your app.
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