Google Ads Smart Bidding Uses Machine Learning and Your Account Data to Help You Do What?

Google Ads Smart Bidding uses machine learning and your account data to help you do what?

  • Limit your bids to the times of day when competition for ad space is lowest.
  • Let you adjust your bids manually, so you’re visible when customers are looking for you.
  • Make informed bidding decisions and value mobile accurately.
  • Prevent your total spend from surpassing the hard limit you set.

Right Answer:

  • Make informed bidding decisions and value mobile accurately.

Explanation:

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Google Ads Smart Bidding is a technique that is a subset of automated bidding in general. Here, Google uses Machine Learning to go through all the available results as well as the data which is available in Google Analytics. In this case, Google Ads Smart Bidding actually uses the real-time advertiser’s data.

The techniques that can be classified as Smart Bidding Strategies are as follows:

  • Target CPA
  • Target ROAS
  • Maximize Conversions
  • Enhance CPC etc.

This method is actually preferred by a lot of advertisers in general. The use of Machine Learning and the actual data that is available specifies exactly which keyword or ad group is performing well compared to the others. With this in mind, the advertiser will be given a clear idea on the fact that which keyword or ad group needs to be promoted more.

Do you got doubts regarding this question Google Ads Smart Bidding Uses Machine Learning and Your Account…then do let us know by leaving a comment below.

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