If You Value Mobile Traffic Over Desktop, Which Bid Adjustment Should You Set?

If you value mobile traffic over desktop, which bid adjustment should you set?

  • Increase bid adjustment for desktop
  • Increase bid adjustment for tablets
  • Increase bid adjustment for mobile and desktop
  • Increase bid adjustment for mobile

Right Answer:

  • Increase bid adjustment for mobile

Explanation:

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As the question itself suggests, tapping into the complete treasure of mobile advertisements is a big task. There are quite a lot of parameters that you can consider which are not available if desktops or tablets are taken into consideration. Those extra parameters are as follows:

  • App Downloads
  • Calls
  • Store Visits
  • Cross-Device Conversion
  • Mobile Conversion etc.

Hence, you need to be completely aware there is a massive audience waiting to explore the products or services you offer as an advertiser. It is technically easier to connect with your customers compared to desktops. There are very little bridges to cover as the customer can directly contact you.

There are a few things that you need to overlook considering how to get that massive chunk of the mobile audience. Those are as follows:

  • Connect with Mobile Users
  • Deliver great mobile site and app experiences
  • Measure the full value of mobile
  • Set bids that drive profitable mobile traffic

If you have any queries regarding the question If You Value Mobile Traffic Over Desktop, Which Bid Adjustment Should You Set…do leave us a comment below.

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