Marissa Is the Marketing Lead for A Popular Free-To-Play Mobile Game. Her Goal Is to Increase Revenue that Her Company Earns from In-Game Purchases. What Should Marissa Optimize for In Her Universal App Campaign?

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  • Google Play Store optimization
  • Get new users who most likely complete in-app actions.
  • Get new users for her app.
  • Target cost per install (tCPI)

Right Answer:

  • Get new users who most likely complete in-app actions.

Explanation:

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In-app actions are the deeds that your consumers or customers take part in where they don’t just utilise your app’s services but also get in a few upgrades. Mostly, in a few gaming apps, people tend to purchase various updates. These updates usually boast their presence in the game or give them an edge above others as far as the game’s inventory is concerned.

However, it is to be noted that not every person who plays the game ends up buying the updates or purchases the add-ons in the future.

  • Quite a lot of people only believe in a single transaction.
  • Microtransactions are not the thing of interest for a lot of gaming app users.
  • It looks like an added burden.

So, to attract the audience that actually purchases in-game updates, Marissa needs to track them down. After doing so, she can promote her free game to people who are more likely to carry out in-app purchases. By doing so, her company’s revenue will increase and her universal app campaign will be a definite success.

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