Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
Advertisers rely heavily on marketing when it comes to promoting their products or services online. The usual devices that people take the help of when browsing through several advertisements and advertisement campaigns are as follows:
- Desktop etc.
When it comes to mobiles, the method of targeting a certain section of the audience based on several parameters is quite achievable in comparison to the other devices utilized. As the question expresses, the various parameters that give the context behind these particular marketing strategies are as follows:
- Customer’s proximity
Based on these three parameters, the advertisers can easily go ahead and ease out their targeting procedures and reach out to a huge number of people. No doubt these act as filters while finding the biggest range of audience, however, it will filter out those people who will not play a significant role in the conversions.
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