Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?
Bidding is an exercise that is carried out by the advertisers when it comes to promoting their products or services online. The advertisers pay a certain sum of money for all of the advertisements that are clicked on the Google Network interface. However, when it comes to bidding, there are different kinds of it.
The various types of biddings whose help is taken by the advertisers are as follows:
- CPM etc.
As far as the question is concerned, there is a CPC or Cost per Click bid going on for the advertisement campaign targeting mobile devices. Since the reception on mobile devices is significantly better, the advertiser plans to increase the bid amount by 15%.
By doing so, the advertisements will reach more people. Having that thing in hand, the business will be able to penetrate through the market a bit more than normal, significantly increasing their chances of hitting a conversion or two.
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