Showing Your Ads on Top of The Mobile Page in Search Results Is Beneficial Because:

Showing your ads on top of the mobile page in search results is beneficial because:

  • ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
  • ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.
  • ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.
  • ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.

Right Answer:

  • ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.

Explanation:

https://services.google.com/fh/files/blogs/google-mobile-ppc-checklist.pdf

Search Engine Results Page is the page where your desired search answers are displayed. This particular page is different as far as looks are concerned when it comes to a desktop as well as mobile phones. When it comes to advertisements on the search engine results page, those are placed on these places:

  • Above the search results
  • Below the search results
  • On the right-hand side of the page

However, in the case of mobile phones, there are no advertisements on the right-hand side. The advertisements are present only on the top of the search results as well as the bottom of the search results. Thus, it is beneficial to have advertisements to be shown on the top only.

The smaller size of the phone screen also helps in that regard. If not for that, people will miss out on the advertisements and there won’t be any other engagements.

If you have any doubts regarding the question Showing Your Ads on Top of The Mobile Page in Search Results…do leave us a comment below.

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