Showrooming Refers To:

Showrooming refers to:

  • The phenomenon which turns brick and mortar stores into showroom apps for mobile users
  • The phenomenon where brands sell specialty or limited quantity goods through mobile
  • The phenomenon where various brands within similar categories compete for brand placement on a mobile device
  • The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

Right Answer:

  • The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

Explanation:

https://support.google.com/partners/answer/6208411?hl=en

Shopping or purchasing certain goods and services can be considered as one of the leading market accelerators since time immemorial. As of now, there are different types of ways through which people can purchase a particular product or service, be it offline or online. Those are as follows:

  • Showrooming
  • Webrooming

Webrooming can be considered as a procedure where people will first look into products online. They do thorough extensive research when it comes to the product and the brand concerned. Accordingly, they pick the products they want to purchase and visit the nearby physical store. Afterward, they buy the same offline itself.

However, when it comes to Showrooming, it is the exact opposite. People go ahead on a particular physical or brick and mortar store.

They research and pick a few products they are interested in. Gradually, they note down the details and buy the products online instead. The only reason that people might choose this method is that the prices online are a tad bit less when it comes to the offline counterpart.

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