Sitelink Extensions:

Sitelink extensions:

  • decrease clickthrough rates (CTR) as users are sent to specific pages of your site
  • allow targeted remarketing list users to land directly on specific pages of your site
  • allow advertisers to give users the option to land directly on specific pages of your site
  • show your business address, phone number, and a map marker with your ad text

Right Answer:

  • allow advertisers to give users the option to land directly on specific pages of your site

Explanation:

https://support.google.com/adwords/answer/2375416?hl=en

When it comes to landing pages, an advertisement has a specific landing page. Advertisers keep these landing pages in order to lead the viewers who are actually interested in the advertisements that they have seen. However, sometimes the products or services in a particular website might be specific for some people.

In that case, people won’t be interested in browsing through the entire content of the website. They would specifically like to go to the details of that particular product or service’s webpage. It would significantly reduce their time spent and they would get the information much quicker. These website links are also known as Sitelink Extensions.

There are a few benefits of having Sitelink Extensions. Those are as follows:

  • Update Easily
  • Examine detailed data about the clicks
  • Edit sitelink extensions without losing any data
  • Customized sitelinks for mobile phone users
  • Schedule with start and end dates etc.

Do you got doubts regarding this question Sitelink Extensions…then do let us know by leaving a comment below.

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