Target Cost-Per-Acquisition (CPA), Which Factors in Auction-Time Signals Including Device, Location, Time of Day, Remarketing List, Language, and Operating System, Automatically Optimizes Bids Across:

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

  • search and display inventory to help advertisers reach their desired cost-per-impression goal
  • search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
  • search and display inventory to help advertisers reach their desired cost-per-install goal
  • search inventory to help advertisers reach their desired cost-per-install goal

Right Answer:

  • search and display inventory to help advertisers reach their desired cost-per-install goal

Explanation:

https://support.google.com/partners/answer/6208446

Advertisers take the help of several bidding measures so that they can figure out the easiest and the most efficient way to spend all of their advertisement campaign budgets across the whole time period.

Sometimes, it is understandable that they need to filter out the audience to the best so that the percentage of conversions is more than normal. The most basic details that advertisers use are as follows:

  • Device
  • Location
  • Time of the day
  • Remarketing list
  • Language
  • Operating system etc.

As far as the question is concerned, target CPA or target cost per acquisition is taken into consideration. With the help of target cost per acquisition, the advertisers can single out viewers who are more likely to purchase a product or utilize service from them.

By doing so, they don’t have to reach out to a lot of people in order to gain a higher audience. Instead, they can limit their spending and get the best results possible.

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