What Is a Lightbox Ad?

What is a lightbox ad?

  • A type of ad format that shows extra information (“extending” from your text ads) about your business
  • A remarketing specific ad format to announce new features of your app
  • A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
  • A mobile text ad

Right Answer:

  • A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops

Explanation:

https://support.google.com/partners/answer/6135143?hl=en

Lightbox Ads are expandable and rich media display ads which run across the Google Display Network. These ads are subjected to the standard Google Ads Policies (for images and video) and the following requirements:

  • Using any other ad format in a campaign containing Lightbox Ads are not allowed.
  • Failing to provide a call-to-action (CTA) for any images in a custom invitation state are not allowed.

Instead of attempting above failings, one can add call-to-action, such as “Hover to expand”, to the image so that the user will know how to interact with the ad, and then re-upload the image. If you are not able to edit the image according to your requirement then try to upload a new image which will comply with the policies.

There are a few Google Ads guidelines or policies that the ads need to follow. If not so, the ads are subject to disapproval. The following Google Ads policies are especially relevant to Lightbox ads and are often associated with disapproval:

  • Destination Mismatch
  • Unacceptable Video Format
  • Unavailable Video
  • Image Quality
  • Video Quality
  • Adult Content
  • Unclear Relevance

Do you got queries regarding this question What Is a Lightbox Ad…then do let us know by leaving a comment in here.

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