What Is a Simple Way to Target Ads to Mobile Users when They’re Near Your Physical Store Locations?

What is a simple way to target ads to mobile users when they’re near your physical store locations?

  • Target a radius around your Google My Business location(s).
  • Target specific users you know live near your store.
  • Target users you know have called your Google Ads call-only ad.
  • Target a radius around your city.

Right Answer:

  • Target a radius around your Google My Business location(s).

Explanation:

https://support.google.com/google-ads/answer/1722043?hl=en

Targeting advertisements have been in use for quite a while. Earlier, posters and pamphlets for people from the educational institutions used to pasted or distributed around those places only, as an example. Similarly, in the field of online marketing, advertisements are also targeted based on a viewer’s personal choices of interest.

The only reason it is done so because a majority of people will actually find the advertisements relevant when it comes to their daily lives. The different types of targeting are as follows:

  • Demographic Targeting
  • Location Targeting
  • Device Targeting etc.

As the question expresses, to target mobile users in and around your physical store, it is important to use the help of location or geographical targeting. Especially, focusing on the immediate vicinity of the physical store will get more number of mobile phone viewers who have more chances of visiting your store than anyone else.

If you have any queries regarding the question What Is a Simple Way to Target Ads to Mobile Users when They’re Near …do leave us a comment in here.

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