Which is a benefit of using server–to–server app conversion tracking over an SDK?

Which is a benefit of using server–to–server app conversion tracking over an SDK?

  • Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
  • Server–to–server connections are easier to set up than code–less conversion tracking
  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size

Right Answer:

  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app

Explanation:

https://support.google.com/tagassistant/answer/2947038?hl=en

If you use the Server-to-server app conversion tracking over an SDK, then you can be able to avoid bugs in the mobile app, which is not a case for adding the SDK and Conversion Tracking. Because if you don’t implement both of them correctly, then it could result in bugs.

There are so many errors in the Conversion tracking procedure. Some of them are mentioned below.

  • Missing HTTP Response
  • Code outside of Body Tags
  • google_conversion_id not set
  • google_conversion_label not set
  • Missing Closing Script Tag
  • google_conversion_value not set
  • Improper Spacing/line Breaks

These are some of the errors which will be faced during the conversion tracking. You can find the issues for these errors and can be able to find the solutions for these errors too. Each and every error has a solution which can be found in Google Adwords Support.

If you have any doubts regarding the question Which is a benefit of using server–to–server app conversion tracking over an SDK…do leave us a comment in here.

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