Which of The Following Is True About Apps?

Which of the following is true about apps?

  • Apps are more geared towards retention, loyalty, and engagement
  • Apps and mobile optimized sites are the same thing
  • Apps are more geared towards acquisition purposes
  • Once a user downloads an app, they are likely to return and engage with it

Right Answer:

  • Apps are more geared towards retention, loyalty, and engagement


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Advertisers try their level best to get hold of the best, most engaging audience possible. They do the same in order to maximize their chances of getting their product or service sold across the board. There are several ways to go ahead with this plan, differing from device to location to language.

When it comes to mobile phones, the advertisers significantly try out for the most efficient way to reach out to the audience and make them stay for a considerably long period of time. As the question suggests, these factors are responsible for why mobile apps are considered a lot in comparison to websites when it comes to mobile phone audience:

  • Retention
  • Loyalty
  • Engagement

Now, a mobile app will give a lot of insights and is a lot more specific when it comes to the audience’s perspective. Advertisers target these set of customers a lot more and gain a lot since the mobile phone users are a lot more proactive when it comes to actions.

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