Why Do Mobile Advertisers Care About Driving Physical Store Traffic?

Why do mobile advertisers care about driving physical store traffic?

  • Vast majority of sales still occur in physical stores.
  • All demographics exhibit more loyalty after visiting a store.
  • Customers buy more online when they know they have the option to visit a physical store.
  • Online retailers who also offer a physical store option have been shown to bring in the most revenue.

Right Answer:

  • Vast majority of sales still occur in physical stores.

Explanation:

https://support.google.com/google-ads/answer/3246303?hl=en

As physical stores are getting more traffic, you can use the local search ads option on Google Ads which can feature your business location to the users and lead them to call or to visit your stores.

When people search for nearby stores either on Google.com or Google Maps, they will see local search ads which feature your business locations. But call extensions are not eligible to show with local search ads.

The potential benefits of using the local search ads are you can get more store visits, you will get more business calls from new users and you can be able to help customers to learn more about your businesses.

When users search for nearby businesses on Google.com, your business along with your business location will be featured at the top of the search results.

Similarly, ads which feature your business location will also appear on Google Maps when users make similar searches on this app too.

If you have any queries regarding the question Why Do Mobile Advertisers Care About Driving Physical Store Traffic…do leave us a comment in here.

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