After Segmenting Your Client’s Conversion Data for A Shopping Campaign, You See that Mobile Is Driving 10 Percent of Sales. What Should You Do to Optimize the Campaign for This Client, a Children’s Clothing Retailer that Sells Its Merchandise Online and In Stores?

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

  • Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
  • Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
  • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

Right Answer:

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

Explanation:

Mobile Bid Adjustments gives you the choice of choosing specific device bids for your ad groups and ad campaigns in Google ads.

That means you can be able to choose the place where you want to show your ads on different devices such as Desktop, Mobiles, Tablets etc. If you know your ads perform well on mobile devices then you can increase or decrease your bid by any percentage you want to.

There are some of the practices which might be able to help you to get most of the Mobile Bid Adjustment feature in Google Ads.

  • You must always the data before making any bid adjustments for your ad campaigns or ad groups.
  • You have the option to run mobile-only, tablet-only and desktop-only campaigns.
  • You can just avoid bid adjustment if you don’t see any competition and/or your position is already healthy.
  • You can also avoid bid adjustment if you don’t any reference data to rely on which might be a problem.
  • You can have multiple campaigns for different devices as you have Google Ads to take control over everything.
  • The most important thing is that bid adjustment requires consistent monitoring.

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