An Online Women’s Clothing Retailer Uses Conversion Tracking to Track Orders and Wants to Assess the Value of Mobile on Sales. to Evaluate how Mobile Is Driving Purchases, You Should Consider Reviewing The:

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
  • cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
  • path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
  • path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

Right Answer:

  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

Explanation:

https://support.google.com/google-ads/answer/6359141?hl=en

Cross-device attribution report can be explained as the best way possible to know whether a viewer took help of multiple devices before going ahead with a conversion or not.

Advertisers can take the help of this report and gather the information that whether the users who previously managed any conversion went through the website from one device or multiple devices. The most common parameters that are checked through with the help of a cross-device attribution report are:

  • Number of clicks on different advertisements
  • Number of impressions on different advertisements
  • Advertisement performance over the course of the campaign etc.

The most important aspect of using the cross-device attribution report is that the advertisers have to gather data on what the path was that the customer took in order to reach the usual goal of getting a conversion done.

These devices also tell the advertiser the story of how each and every consumer is using their devices when it comes to absorbing the promotions. Accordingly, the advertisers can go ahead and promote on the most productive channel and gain a lot of traction, traffic and conversions alike.

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