Anne Wants to Use Her Impression Share Metrics to Optimize Her Shopping Campaign. She Should:

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

  • run an Auction insights report to compare her impression shares to those of her competitors
  • set negative keywords in her campaign
  • increase her impression share by setting her bids lower on her campaign
  • set the delivery method on her campaign to standard

Right Answer:

  • run an Auction insights report to compare her impression shares to those of her competitors

Explanation:

https://support.google.com/adwords/answer/2579754

Auction Insights report is the report of data that Google Ads presents to you. With the help of this, you will be able to track the complete set of statistics pertaining to your own ads of your Ad Campaign or Campaigns.

Not only you will be able to track your details, on the same hand, but you will also be able to compare your data with that of your competitors. By doing so, you can check and strategize accordingly. You will see your own high points as well as the low points as well.

The Auction Insights Report shares 6 types of statistics for Search Campaigns namely:

  • Impression Share
  • Average Position
  • Overlap Rate
  • Position Above Rate
  • Top of Page Rate
  • Outranking Share

However, for Shopping Campaigns, only 3 types of statistics are available namely:

  • Impression Share
  • Overlap Rate
  • Outranking Share

You can select the particular date and time accordingly and get the report for your own Ad Campaign. In this way, you can rectify your lows and work on them effectively.

Do you got doubts regarding this question Anne Wants to Use Her Impression Share Metrics to Optimize Her Shopping…then do let us know by leaving a comment in here.

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