Creating Multiple Products Groups Within One Ad Group Allows You To:

Creating multiple products groups within one ad group allows you to:

  • set different bid modifiers or negative keywords for your products
  • access a search term report for each product group
  • base each product group on a specific product attribute you choose
  • use a single maximum cost-per-click bid across your product inventory

Right Answer:

  • base each product group on a specific product attribute you choose

Explanation:

https://support.google.com/adwords/answer/6275304

An Ad Group contains a collection of one or more ads in it. The unique feature of these ads in their respective ad groups is to target a set of keywords only.

These ad groups are the most essential part of any ad campaigns in Google Ads for any advertiser. Generally, it takes so much effort and time for an advertiser to organize their ads based on some common theme.

An advertiser needs to set a bid or price for ad groups so that they can be used when keywords any of these ads to surface. This is known as CPC Bidding or Cost-per-Click bidding.

One can even fix charges for specific keywords in an ad group. You can use ad groups to arrange your ads by a common theme which may be products, services etc. For example, if your Ad group is beverages, then the keywords clubbed in that Ad Group are as follows:

  • Soda
  • Coffee
  • Iced Coffee
  • Iced Tea
  • Water etc.

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