How Could You Increase the Number of Conversions Your Shopping Campaign Receives for About the Same Total Cost?

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

  • Increase your campaign priority
  • Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
  • Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
  • Remove product group subdivisions and bid on broader groups of products

Right Answer:

  • Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion

Explanation:

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Bidding can be considered as the fulcrum of online advertising. Without bidding, the online market space will be clustered as anything where nobody would get the benefits of anything available.

There would be absolute chaos when it comes to serving consumers as per their need. With a haphazard situation, people will not be able to utilize any service available.

  • In order to maintain a sequence or an order, bidding is extremely necessary.
  • Bidding on advertisements helps the advertisers to channel their advertisements to the best responding audience possible.
  • Apart from that, bidding actually helps create a competitive environment.

Thus, bidding correctly helps the advertisers gain the best market space possible, along with the most responsive audience ever. Just as the question explains, bidding for product groups in this differs significantly taking the result in consideration. Product groups with a higher cost per conversion should be decreased.

Similarly, product groups with a lower cost per conversion should be increased. By doing so, it will easily separate these two groups and put them on top of everything as far as the competitors are concerned.

If you have any doubts regarding the question How Could You Increase the Number of Conversions Your Shopping…do leave us a comment below.

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