If Sam Doesn’t Enable Conversion Tracking for His Shopping Campaigns, Which Bidding Option Below Will Be Available to Him?

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  • Enhanced cost-per-click (ECPC) bidding
  • Maximum cost-per-click (max. CPC) bidding
  • Target cost-per-acquisition (target CPA) bidding
  • Maximum cost-per-acquisition (max. CPA) bidding

Right Answer:

  • Maximum cost-per-click (max. CPC) bidding

Explanation:

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Conversion Tracking can be defined as the free tool of Google Analytics or Google Ads that shows an advertiser about what exactly happened after the audience interaction. The phenomenon of conversion tracking is extremely essential for an advertiser since it will give them an idea of how an advertisement campaign is running or how exactly the next plan of action should be made in order to get a more satisfying result.

The most basic interactions from audiences are:

  • Sales or purchases
  • Signups for newsletter
  • Mobile app downloads etc.

Now, if an advertiser doesn’t enable the conversion tracking option, they will have the maximum cost-per-click bidding available for them. With the help of that, they will be able to increase their bidding rates to the maximum.

By doing so, the money they spend on promotions will be fruitful since it will be targeted to people who are actually interested in the said topics. It is also known as Target cost-per-acquisition. The total number of audience will be lesser than normal, but the number of conversions will be seemingly high.

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