Michael Was Notified that His Products Were Disapproved Due to Incorrect Prices. Which May Have Caused the Disapproval?

Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?

  • The availability for the products are listed as ‘out of stock’
  • The landing page price is different from the feed price
  • The shipping rates for the products were updated to $0.00
  • A ‘sale price’ attribute is blank

Right Answer:

  • The landing page price is different from the feed price

Explanation:

https://support.google.com/merchants/answer/6098334?hl=en

As the question specifies, you need to make sure that the price of your product in the landing page, as well as the feed, is similar. Sometimes, advertisers make minute mistakes while posting their ads on the Google Network. They specify the price of their product on their landing page but have a different price on the feed.

At times, the advertisers will also make sure that they are particularising different price tags on both their landing page as well as their feed. This is pretty much done in a basic thought of baiting in the customers and increasing the web traffic to their landing page. Doing the same is probably the worst thing you can ever do as an advertiser.

The consumers will get confused at first when they see two different prices at two different places. It is certain that they will not go ahead and buy the concerned product or service. The number of conversions will reduce like anything. And in the end, you will not get the desired amount of revenue as you had perceived.

This is a great reason why those particular products of the advertiser might get disapproved on the Ad Campaigns.

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