Ricky Is an Online Golf Equipment Merchant Who Just Created a New Google Merchant Center Account. when Ricky Creates His First Data Feed, He Must Add Unique Product Identifiers for His Products. Which Combination of Gtin, Mpn, and Brand Should He Submit?

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

  • Only brand is required
  • gtin and brand are required, and mpn is recommended
  • gtin and mpn are required, and brand is recommended
  • Only mpn is required

Right Answer:

  • gtin and brand are required, and mpn is recommended

Explanation:

https://support.google.com/merchants/answer/160161

Unique Product Identifiers or Simply UPIs define the product that you are selling on the Online Global Market Place. Generally, these UPIs are assigned to the products by the Manufacturer itself so even if you sell the same product as another retailer the UPI for that product remains identical. These UPIs includes of the following:

  • Global Trade Item Numbers (GTINs)
  • Manufacturer Part Numbers (MPNs) and
  • Brand names

ISBM – International Standard Book Number is a GTIN which is used globally. This is a unique numerical identifier for commercial books which are published since 1970 so that can be found on the back of the book along with the barcode.

Similarly, Brand and MPNs are also used globally by every manufacturer or retailer. Every product has a UPI, if your product doesn’t have one, then you should mention it the product data to Google.

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