Ruth Is Going to Sell Products that Google Considers Adult-Oriented. how Should She Label Her Content?

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  • Identify products using the ‘adult’ attribute
  • Submit in a custom_label attribute as part of the data feed
  • Include the text “adult” in the product description
  • Email the support team through the Google Merchant Center Help Center

Right Answer:

  • Identify products using the ‘adult’ attribute


Selling adult-oriented goods is a tricky thing to have on your hands. Since adult-oriented goods are not consumer friendly in the first glance, a lot of parameters are taken into consideration.

First and foremost, the age limit to show the ads is the most important attribute that is under contention. Hence, only logged in users and people above the age of 18 years are only shown these particular ads. In no way do people below the age of 18 years are shown the ads unless they have entered the wrong date of birth in their profiles.

There are a few requirements that you need to take care, few guidelines that you need to abide by while posting adult-oriented content. Those are as follows:

  • Submit yes if this individual product contains nudity or sexually suggestive content.
  • If you don’t submit the attribute, the default is no.

If your website is generally focused on a grown-up audience and contains adult-oriented content with or without nudity, navigate to your Merchant Center account, open General Settings, and check the box next to “This site contains adult products as defined by our policy.

If you check the box, you don’t need to submit the adult attribute for individual products. Even a minute mistake might lead to your product’s disapproval. Hence, take care while handling the same.

If you have any queries regarding the question Ruth Is Going to Sell Products that Google Considers Adult-Oriented…do leave us a comment below.

Leave a Reply

Your email address will not be published. Required fields are marked *