Ryan’s Shoe Store Sells a Variety of Shoes. His “active Shoes” Campaign Is Reaching the Daily Budget Cap by The Early Afternoon. What Should Ryan Do to Get More Traffic for His Products?

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  • Lower the maximum cost-per-click (max. CPC) for all product groups
  • Remove underperforming items from the inventory
  • Increase the maximum cost-per-click (max. CPC) for all product groups
  • Increase the budget cap of the campaign

Right Answer:

  • Increase the budget cap of the campaign

Explanation:

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There is a feature called Daily Budget camp for Shopping campaigns which can help you to manage costs and make sure that you don’t exceed your target spend during the campaign. But still, some of the advertisers believe that optimal campaign spending should be determined by the amount you bid on each keyword and not by the Daily Budget Caps.

If you have set up a Budget cap for your campaign and the campaign is “limited by budget“, then Google is going to charge you for clicks until you spend all of your daily spend is over for that day. By default, Google Ads will try to allocate clicks to your ad evenly for a period of 24 hours.

To help you decide if you want to Raise Budget Cap or Dismiss this improvement for your shopping campaigns, we will simulate resulting Key Performance Indicator changes for the next 30 days and compare them to the performance of the previous 30 days.

If you have any queries regarding the question Ryan’s Shoe Store Sells a Variety of Shoes. His “active Shoes” Campaign…do leave us a comment in here.

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