Shopping Ads Should Be Used For:

Shopping ads should be used for:

  • Promoting services
  • Driving phone calls to a business
  • Promoting brands
  • Promoting products online

Right Answer:

  • Promoting products online


Shopping ads are ads that incorporate rich product erudition, such as product image, price, and merchant name, and use data characteristics from the product information you proffer in your Merchant Center data feed. Merchant Center Data is the one that is in direct link with Google Ads after you have taken care of it.

Shopping campaigns allow you to control and optimize Shopping ads to advertise your products online. Shopping campaigns endeavour an uncomplicated and compliant way to adjust your Merchant Center product inventory so you can easily create customized campaigns.

The benefits of shopping campaigns are as follows:

  • More traffic: Many markets encounter significantly higher clickthrough rates (CTR) with Shopping ads compared to text Ads manifested in the same position for shopping-related searches. In some cases, advertisers have endured double or triple standard clickthrough rates.
  • Better qualified leads: As a merchant, you can improve the quality of your leads by emphasising product information undeviatingly in your ads to assist shoppers to make knowledgeable purchase decisions. This makes shoppers more likely to complete a purchase on your site.
  • Easy retail-centric campaign management: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches. Browse your product inventory directly in Google Ads and create product groups for the items you want to bid on.
  • Broader presence: More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text Ad can also appear at the same time. This means your reach with shoppers for a single search could double.
  • Powerful reporting and competitive data: See how your products are operating at any level of granularity you want.

If you have any doubts regarding the question Shopping Ads Should Be Used For…do leave us a comment below.

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