To Prevent Your Shopping Ads from Appearing for Certain Search Terms, You Would:

To prevent your Shopping ads from appearing for certain search terms, you would:

  • put shorter descriptions in your product data
  • remove the related search terms from your product titles in your product data
  • add negative keywords to your campaign or ad group
  • remove products from your product data

Right Answer:

  • add negative keywords to your campaign or ad group

Explanation:

https://support.google.com/adwords/answer/6275313

In shopping campaigns, you don’t get to use the keywords to your ads to the audiences who will be searching for your products. Instead, you can use negative keywords to help prevent your shopping ads from appearing when you don’t want them to.

But before you get to use negative keywords you should first create a Shopping ad campaign. The below is the step-to-step guide which shows you how to add negative keywords for your ad campaign.

  • Sign in to your Google Ads account.
  • Click on the “Keywords” option in the page menu to reach the keywords page.
  • Then click on the “+” button.
  • There you have to choose to add negative keywords to your “Campaign” or “ad group” from the list.
  • Select the campaign or ad group for which you like to add negative keywords.
  • Then you have to enter or paste one negative keyword per line in the text field.
  • Later click on the “Save” button so that you can save the list of keywords you added.

You should add synonyms, singular version, plural version, and other variations if you are interested in adding the Broad-matched negative keywords. Also, you should need to surround the keywords with quotations if you want to add a Negative Phrase matched keyword.

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