To Set up A Shopping Campaign, You’ll Need to Link Your Google Merchant Center Account And:

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

  • credit card
  • Google Ads account
  • Google My Business account
  • list of approved Shopping policies

Right Answer:

  • Google Ads account


Shopping Ads are ads which consist of information such as the product info, image, price, merchant name and uses data attributes from the product information you submitted on your Google Merchant Center data feed. Google will show your product ads to users who will be searching for the relevant product online.

If your ad shows up while they are searching for the relevant product then there is a chance for them to click on your ad and land in your site.

You can even customize your ad content by setting up a budget and pricing which will be comfortable for you and easily measure the impact of your ad with advanced reporting tools and performance tools in your Google Ads account.

You need a Google Ads account which is linked with your Merchant Center account in order to set up a Shopping Campaign. This will allows you to advertise those products by using the data you submitted to the Merchant Center. You can either:

  • Create a new Google Ads account.
  • You can use your existing Google Ads account to which you have Administrative access.
  • Use other Google Ads accounts linked to your Merchant Center account or
  • You can even link another Google Ads account to your Merchant Center account.

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