What Does Impression Share Indicate About a Product Group?

What does impression share indicate about a product group?

  • It provides an average benchmark of all similar products from other retailers
  • It shows your product group impressions relative to other product groups in the same campaign
  • It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • It predicts your product group’s future impressions

Right Answer:

  • It shows how many impressions your product group has received divided by the estimated number it was eligible to receive

Explanation:

https://support.google.com/google-ads/answer/2497703?hl=en

Impression Share is metric which can help you to track how prominent your Google Ads are during the campaign. Impression Share or IS is the percentage of impressions that your ads generally receive compared to the total number of impressions that your ads could get.

  • Impression share = impressions / total eligible impressions

Eligible impressions can be calculated in many ways and many factors including targeting settings, and quality. This Impression Share data is available for campaigns, ad groups, product groups (especially for Shopping campaigns), and keywords.

Impression Share is a good way to understand whether your ads reach more people or not if you increase your budget.

Google Ads looks at the ad auctions over a course of the day and uses the internal data such as Quality for your and other participants in the same Ad Auctions to estimate the Impression share for your ad.

Impression Share includes of all auctions where your ad is showed and in all auctions where your ad is competitive enough to show to the users around the web as a Shopping ad.

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