What Optimization Recommendation Might You Make to A New Client with Shopping Campaigns that Don’t Include All of The Products the Company Sells?

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
  • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
  • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
  • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid

Right Answer:

  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Explanation:

https://support.google.com/merchants/answer/7232982

Local inventory ads are your ads which are shown on the respective Google Networks. With the help of these ads, you will be able to showcase your products as well as your store information to the general public or the shoppers who are actually interested and found their way to you.

  • It is certain that from your local inventory ads, the viewers will be led to your local storefront.
  • The local storefront is the page which Google has set up for the advertiser for the products.
  • They are promoting where the usual viewers will be able to visit the website and check out all of the available inventory.

Besides, they will also be able to see the time at which the store usually remains open as well as the direction to the store. Not only does it give the viewer the much-needed information beforehand, but it also reduces the trouble of catching hold of the actual store, in real life. The benefits of using the Local Inventory Ads are as follows:

  • You can promote your in-store inventory
  • You can bring your local store online
  • You can measure the performance

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