When Reviewing the Search Terms Report for Your Shopping Campaigns, You Notice Several Terms that Aren’t Relevant to What You’re Advertising. how Can You Use This Information?

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

  • Add the terms as negative keywords
  • Increase your bids for more relevant keywords
  • Adjust your product data feed to include irrelevant terms
  • Increase your Quality Score by including irrelevant terms in ad content

Right Answer:

  • Add the terms as negative keywords



A negative keyword is a type of keyword which stops your ad from showing to the users when they search for a certain trigger word or phrase. If any user is searching for that keyword they won’t see your ad anywhere which can be made happen if you type in negative keywords for that ad. This is also referred to as Negative match.

If you add any negative keyword as “free” or “offer” to your ad campaign or your ad group, then Google ads won’t show your show your ad to users when they search for something by a phrase containing words either “free” or “offer”.

When your negative keywords match with the site’s content then you ad is not easily appeared on Google Display network. Follow the below steps to add any negative keywords for your ad group.

  • Sign in to your Google Ads account.
  • Click Keywords from the page menu on the left.
  • Click on the “Negative keywords” option.
  • Click on the “plus” button to add the negative keywords.

If you have any doubts regarding the question When Reviewing the Search Terms Report for Your Shopping Campaigns…do leave us a comment in here.

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