You Can Use Campaign Priority To:

You can use campaign priority to:

  • determine which campaign’s bid to use for a product when the same product is included in multiple campaigns
  • subdivide campaign products according to freely-assigned values with custom labels
  • promote certain product groups across all your campaigns
  • edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups

Right Answer:

  • determine which campaign’s bid to use for a product when the same product is included in multiple campaigns

Explanation:

https://support.google.com/adwords/answer/6275296?hl=en

As the name itself suggests, campaign priority is used for a product which is already included in various campaigns. In this case, usually, you need to pick a particular campaign out of the whole lot which is there in the mix.

After that, you need to use the bid on that very particular campaign. Using that bid, you can extend your product’s Ads reach more than what you could achieve with any other campaign.

The Campaign priorities determine bids using these rules:

  • The highest priority campaign will bid.
  • If the highest priority campaign runs out of the budget, the lower priority campaign bids.
  • When multiple campaigns have the same priority, the highest bid is used.

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