You’ve Started Managing a Shopping Campaign for A Client Who Thinks the Campaign, Which Attributes Conversions to The First Ad Customers Clicked Before Completing a Conversion, Isn’t Providing a Good Return on Investment (roi). how Might You Use Attribution Models to Evaluate the Campaign’s Performance?

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

  • Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
  • Compare 2 models to see if the campaign is undervalued on a first-click basis
  • Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
  • Compare 2 models to see if the campaign is undervalued on a last-click basis

Right Answer:

  • Compare 2 models to see if the campaign is undervalued on a last-click basis

Explanation:

https://support.google.com/adwords/answer/6259715

Sometimes, while interacting with a certain advertiser’s ads, the consumers might go ahead and go through more than one ads. They would eventually lead to your landing page but before that, they will have checked out more than one ad that actually influenced their decision.

At that point in time, you can select any one particular ad to which you can give the consumer who has chosen a bunch of your ads in order to go ahead and convert their chance. This tool is regarded as Attribution Model.

There are a few benefits that you can have while using Attribution Models. Attribution models give you more control over how much credit each ad and keyword gets for your conversions. This allows you to:

  • Reach customers quicker in the purchase cycle: Find probabilities to guide customers earlier on their path to conversion.
  • Match to your business: Use a prototype that works best for how people search for what you offer.
  • Improve your bidding: Optimize your bids based on a better perception of how your ads perform.

If you have any doubts regarding the question You’ve Started Managing a Shopping Campaign for A Client…do leave us a comment in here.

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